Marketing as a Business Strategy

If you define marketing as advertising or salesmanship, then it’s clear you need the product first. Marketing is not the same as advertising. Advertising is a tiny slice of what marketing is today, and in fact, it’s pretty clear that the marketing has to come before the product, not after. In fact, just about every successful product or service is the result of smart marketing thinking first, followed by a great product that makes the marketing story come true.

It's clear that Marketing is a part of the whole Business Plan. The market evolves fast and we at ProjectBrand know just how to adapt and live with the modern trend and apply what we've learned from the past.

Below is the scope of our marketing plan.

• Practical and cost-effective strategies.
• Infusion of modern marketing such as permission marketing, viral marketing and social media.
• Create brand awareness and sustainability.
• Observe, innovate and improve product or brand based on its life-cycle.
• Generate leads and increase market share.

Web Branding and User-Interface

Now a days there are many free website generators and open-source applications that everyone can use to have a website over night. Companies start to use blogs to spread news. Social network sites become popular and most of them provide free channels to make a market turmoil. But how can you maximize your web presence and deliver service trust to your customers? At ProjectBrand, we will make you look good so your clients will feel good about you. Below is our process to meet and realize your goal.

• Adapting your company's core values and objective to formulate ideas.
• Gathering data to understand and evaluate users, visitors and competitors.
• Customize user-interface design to generate more leads and profit.
• Develop platform that will be easy for customers and site administrators to view and update the website.
• Implement and study website behaviour in regards of all browsers' standard and its users.
• Create social media awareness and help promote the website to targeted customers.

Branding Manual or Guidelines

With all the strong competition and busy market around us, how do you think people will remember you and your product or services? Any business can operate without a brand but sustaining to be on top of the competition requires proper brand development and management. At ProjectBrand, we make things easy and achievable by developing a corporate branding manual or a simple guideline for management, staff, design team, contractors, and printers. You will be sure that everyone speaks the same language, uses the same colours and understands the same objectives.

Why should you trust us?

• Our team of designers, brand strategists and marketing consultants have years of experience developing brands, marketing campaigns and visuals localy and internationally.
• We have worked with some major key players in the market and have studied and applied strong branding strategies.
• We don't simply create things in our own way. We work with our clients as part of the team leading us to develop an effective brand and efficient guidelines.
• We will help you realize your "Return On Investment" and some cost-effective measures.

Social Media and IT Support

Social Media is all about community, real people and valuable feedbacks. Most of the time, it is linked to "Permission Marketing" - a cost-effective and sure way to reach the right people with their own willingness to accept you or learn more about your products or services. When you say community, it is where your real customers are involved. Making connections and gathering customer database and penetrating new market with long lasting brand impact is our expertise.

Why is it important to your business?

• Social Media could generate thousands of leads and actual sales.
• It is a cost-effective marketing tool and most of the time free to use.
• It will help you gather real customers in real-time.
• You do not have to spend thousands of funds just to let them know of your new product.
• It is paper-less and therefore helps preserve the environment as everything is done on-line.